How to Use on-brand in a Sentence
on-brand
adjective-
Stay in your lane, real and on-brand.
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Expert Panel®,
Forbes.com,
20 May 2026
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Online, on-trend, on-brand, on-the-rise.
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Katie Gunderman,
SELF,
26 Feb. 2026
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What’s more on-brand for the Beckhams than that?
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Anna Russell,
New Yorker,
27 Jan. 2026
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Write clear content lines that keep you on-brand and on-message.
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Jodie Cook,
Forbes.com,
15 Sep. 2025
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Snoop Dogg has entered the world of fine art with very on-brand pieces.
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Demicia Inman,
VIBE.com,
18 Aug. 2025
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But that wouldn’t be too on-brand for Joan Rivers, so fair enough.
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Kory Grow,
Rolling Stone,
25 Aug. 2026
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This anonymity was very on-brand for Bitcoin.
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Chas Newkey-Burden,
TheWeek,
9 Apr. 2026
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Perhaps nothing is more on-brand for him than his affection for gold.
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Matt Viser,
The Atlantic,
2 Aug. 2026
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That might sound on-brand for cat meme material, but the science backs it up.
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Scott Travers,
Forbes.com,
20 Apr. 2025
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Guests love these sippers for their flavors and vibrant, on-brand colors.
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Abigail Wilt,
Southern Living,
20 Nov. 2025
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And that was hysterical — like, that’s pretty on-brand for us.
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Jordan Greene,
People.com,
4 Feb. 2025
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That is, which is most accurate, clear, on-brand, and enticing?
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Chris Morocco,
Bon Appetit Magazine,
13 Aug. 2026
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The use of books as decor is both timeless and on-brand for the Twilight aesthetic.
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Isabella Milano,
Better Homes & Gardens,
23 Oct. 2024
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The nail art recap kicked off with a classic French manicure… with a very on-brand twist.
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Kara Nesvig,
Allure,
4 June 2025
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But there’s a lot of fantastic, vivid, extremely on-brand weirdness here.
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Alan Sepinwall,
Rolling Stone,
21 Mar. 2025
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Here are four off-kilter, on-brand ways to do that — courtesy of Denver Post staffers.
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The Know,
Denver Post,
14 Oct. 2025
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The decision was on-brand for Quigley, who was never a fan of being in the spotlight.
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Julia Poe,
Chicago Tribune,
27 Feb. 2025
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But the duo prevailed, and created the most on-brand Mindy moment of the season.
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Fawnia Soo Hoo,
refinery29.com,
12 Sep. 2024
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How very on-brand for the Barbie movie and its themes of patriarchy and codependence.
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Vulture,
25 Dec. 2023
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Fill it with on-brand seidenzuckerl or grocery-store peppermints, or don’t fill it at all.
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Kathryn O’Shea-Evans,
Robb Report,
4 Jan. 2026
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Feeney added that the Netflix team tested all of the fragrances to ensure the final scent was on-brand.
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Samantha Conti,
Footwear News,
3 Sep. 2019
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Pull five to 10 pieces of existing content that your team considers on-brand.
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Laiba Tariq,
Forbes.com,
27 July 2026
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Georgie's intense dedication to his Starbucks snack is, in fact, very on-brand for his breed.
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Lydia Patrick,
MSNBC Newsweek,
4 July 2025
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The look was very on-brand, soft, romantic, but bold, powerful, and confident.
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Madeline Hirsch,
InStyle,
9 Mar. 2026
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Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business.
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Victoria Zelefsky,
Forbes,
31 Oct. 2024
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That looks like some colorful, witty fun, which is on-brand for a Pixar film sure to pack a hefty thematic bag as well.
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Devonne Goode,
Parents,
19 Mar. 2025
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Choosing a rerecording, as opposed to one of her newer songs, feels on-brand for the show’s feminist themes too.
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Sam Reed,
Glamour,
20 May 2025
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The roof is a manual Sky Slider design that feels a lot more on-brand than a numb push-button.
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Caleb Jacobs,
The Drive,
26 Mar. 2026
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Parked outside the Taipei Music Center was an on-brand green trailer with an open side.
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John Burek,
PC Magazine,
19 May 2025
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His on-brand clutch redemption Monday was the most reassuring sign yet.
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Bennett Durando,
The Denver Post,
17 Dec. 2024
Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'on-brand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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