lure 1 of 2

Definition of lurenext
1
as in temptation
something that persuades one to perform an action for pleasure or gain the promise of easy money is always the lure for some people to play the lottery good schools are a lure for prospective home buyers

Synonyms & Similar Words

Antonyms & Near Antonyms

2
as in bait
something used to attract animals to a hook or into a trap the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Synonyms & Similar Words

Antonyms & Near Antonyms

3
as in seduction
the act or pressure of giving in to a desire especially when ill-advised the lure of the video game was distracting me from my studies

Synonyms & Similar Words

Synonym Chooser

How does the verb lure differ from other similar words?

Some common synonyms of lure are decoy, entice, inveigle, seduce, and tempt. While all these words mean "to lead astray from one's true course," lure implies a drawing into danger, evil, or difficulty through attracting and deceiving.

lured naive investors with get-rich-quick schemes

When might decoy be a better fit than lure?

In some situations, the words decoy and lure are roughly equivalent. However, decoy implies a luring into entrapment by artifice.

attempting to decoy the enemy into an ambush

When is entice a more appropriate choice than lure?

The synonyms entice and lure are sometimes interchangeable, but entice suggests drawing by artful or adroit means.

advertising designed to entice new customers

When is it sensible to use inveigle instead of lure?

While in some cases nearly identical to lure, inveigle implies enticing by cajoling or flattering.

fund-raisers inveigling wealthy alumni

Where would seduce be a reasonable alternative to lure?

Although the words seduce and lure have much in common, seduce implies a leading astray by persuasion or false promises.

seduced by assurances of assistance

When would tempt be a good substitute for lure?

The words tempt and lure are synonyms, but do differ in nuance. Specifically, tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment.

tempted by the offer of money

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lure
Verb
He has been charged with kidnapping, molestation, lewd and lascivious exhibition, luring or enticing a child, and child abuse. Grethel Aguila, Miami Herald, 22 Aug. 2026 Make The Restaurants Better The burger business has become brutally competitive and speed, accuracy, cleanliness, food quality and consistency are key to lure customers back to its stores. Mark Faithfull, Forbes.com, 21 Aug. 2026
Noun
For me, the lure of Fukui lay partly in the great Buddhist complex known as Eiheiji, the largest Zen training centre in Japan. Pico Iyer, Condé Nast Traveler, 17 Aug. 2026 Some people will decide the lure of the water is too strong to heed the advisory. Jesse Zanger, CBS News, 17 Aug. 2026 See All Example Sentences for lure
Recent Examples of Synonyms for lure
Verb
  • The people featured in the 11th annual installment of this uplifting exercise help the less fortunate, tend to the environment, tempt our taste buds, help budding entrepreneurs thrive, minister to the downtrodden and more.
    Scott Maxwell, The Orlando Sentinel, 28 Aug. 2026
  • He may be tempted to give the same players another run this weekend.
    Jibin Joseph, PC Magazine, 28 Aug. 2026
Noun
  • But financial markets cannot operate on the assumption that temptation doesn't exist.
    Robert Rapier, Forbes.com, 29 Aug. 2026
  • Others shared excitement for the duo’s success — and also shared concern for temptation, living so close to the addicting food.
    Fort Worth Star-Telegram, Fort Worth Star-Telegram, 28 Aug. 2026
Noun
  • Finally Reiffer left instructions for staking out the buffalo near the nullah, using a chain or heavy rope so the tiger couldn’t drag the bait away.
    Leslie E. Tassell, Outdoor Life, 27 Aug. 2026
  • Young linebackers can sometimes over-pursue and take the bait against play action.
    Daniel Popper, New York Times, 26 Aug. 2026
Noun
  • Several symbolic scenes, similarly unfolding in sinuous long takes—a ritualistic repetition of local habits at the junk yard, a formal dance of non-seduction at a luncheonette with a jukebox—lay bare the town’s ingrained and unyielding mores.
    Richard Brody, New Yorker, 11 Aug. 2026
  • Some Venus signs prefer seduction through mystery and minimalism, while others enjoy eccentricity or perhaps even maximalism.
    Valerie Mesa, PEOPLE, 10 Aug. 2026
Verb
  • When Miguel is being seduced by the bunker project, Zeller and composer Volker Bertelmann even weave voices resembling the Sirens into the score.
    Elsa Keslassy, Variety, 27 Aug. 2026
  • In luxury hospitality, a beautiful site can seduce almost anyone.
    Wyles Daniel, USA Today, 18 Aug. 2026
Noun
  • Investors are also betting on a future DeepSeek listing in the mainland, said Wayne Shiong, managing partner at Argo Venture Partners, as the startup risks an exodus of senior engineers without financial incentives to stay.
    Anniek Bao,Elaine Yu, CNBC, 28 Aug. 2026
  • Instead, the law provides the city with an incentive to dangle before the team.
    Bill Shaikin, Los Angeles Times, 28 Aug. 2026
Verb
  • The bet is that the interesting content will entice fans around the world and grow the series’ audience as the debut of its second season draws near.
    Brian Steinberg, Variety, 26 Aug. 2026
  • When Idrissa Gueye’s pass to Vitalii Mykolenko entices Curtis Jones to press the left-back, Dewsbury-Hall and McNeil spot the space behind Ibrahima Konate and attack it.
    Ahmed Walid, New York Times, 26 Aug. 2026
Noun
  • But though these chemicals are linked to mating in animal species, a link between pheromones and romantic attraction hasn’t been established in humans.
    Rachel Hale, USA Today, 31 Aug. 2026
  • With seven weekends and multiple attractions to choose from, visitors might want to visit the festival more than once.
    Rashad Alexander August 31, Kansas City Star, 31 Aug. 2026

Browse Nearby Words

Cite this Entry

“Lure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lure. Accessed 2 Sep. 2026.

More from Merriam-Webster on lure

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

More from Merriam-Webster