In November 2025, the sibling owners decided to close the hotel and embark on a significant five-star transformation, adding contemporary luxuries and cutting-edge technology.
—
Irene S. Levine,
Forbes.com,
29 Aug. 2026
Placing emphasis on affordable luxuries, such as matcha lattes, lip gloss, or birthday cake, is a way for Jenner to remain relatable to her audience, who are far more likely to be victims of the effects of economic uncertainty.
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