watchwords

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
Noun
  • My literary group chat is only literary in that it is made up of people who work with words.
    Hanif Abdurraqib, New Yorker, 28 Aug. 2026
  • The shift is easy to miss, often only a few words or new pictures.
    Steve Peoples, Fortune, 28 Aug. 2026
Noun
  • The official account for the Pentagon’s chief technology officer, Emil Michael, has posted propaganda using Q catchphrases as military slogans.
    Matthew N. Hannah, The Conversation, 25 Aug. 2026
  • Safal Prakash Shrestha/NurPhoto/Getty Protesters shouted slogans denouncing the police and government over alleged delays in taking action to find the missing girl, and then to find the perpetrators.
    Arshad R. Zargar, CBS News, 25 Aug. 2026
Noun
  • Trump will depart sooner or later, the banners will be torn down and much of his petty talk will be and should be forgotten.
    Letters to the Editor, The Orlando Sentinel, 28 Aug. 2026
  • This led to protests at home games, including banners, removing flags from The Kop and a ‘not a pound in the ground’ initiative, where supporters were encouraged not to purchase anything inside the ground.
    Matt Woosnam, New York Times, 26 Aug. 2026
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 2 Sep. 2026.

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